Ethan’s Market Packaging Design

Created for the Sign and Symbol course, Ethan’s Market is a conceptual label design for a healthy juice brand aimed at the younger generation. This project explores the intersection of self-care culture and visual identity, reflecting the vibrancy and energy of today’s youth.

With Gen Z’s increasing interest in wellness and conscious habits, I designed labels for two juice shots—lemon ginger and sea moss. My goal was to evoke a sense of liveliness and freshness that resonates with young, busy individuals seeking quick, nourishing boosts throughout their day. The visual language draws from the natural environments where the ingredients are grown, reinforcing the organic and refreshing qualities of the product. Through this project, I sought to encapsulate the energy of nature and youth into a compact, eye-catching design that feels both modern and mindful.